The Drug Development Game

Late last year The Wall Street Journal reported on a “time of mounting frustration” that new therapies weren’t being developed by Industry. But a little over seven months after this article was [...]

Creating an Online Video That Resonates

An online video can be an effective tool to communicate information to key audiences about a particular issue, share an important message or promote an upcoming event. YouTube allows [...]

JPA Honored With Communications Awards

The JPA team is excited to share that we have received six different awards for our client work in four separate competitions. Liz’s Big Decision brought JPA a bronze for youth audience [...]

PR Tips: Blogging with keywords for SEO

For those in the health, healthcare, or pharmaceutical communications industry, an online presence is a key component of a broader public relations plan. Patients are now using the Internet as [...]