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In the spirit of Thanksgiving, we at JPA are thankful to play a small part in the tremendously innovative, talented, and passionate healthcare community in Massachusetts. As we highlighted a [...]

With 2013 planning well under way, our clients need to know the most effective ways to work with health professionals and consumers. As healthcare communications professionals, we can provide the [...]

If anything highlights just how tricky embargoes can be, it’s yesterday’s disclosure by the executive editor of Reuters Health (Ivan Oransky, who is also the blogger behind Embargo Watch). The [...]

Earlier this year, JPA covered Massachusetts’ passage of S 2400, the country’s first effort to curb growing healthcare costs. The legislation’s lofty goal mandates that healthcare costs in Mass. [...]

Just as certain looks go out of style, messages should be reviewed regularly to stay fresh, timely, and to resonate with your intended audience. Yet there is more than one way to approach [...]