JPA in the Limelight at the 2018 Communiqué Awards

2018 once again saw JPA Health sponsoring the Communiqué Awards. Since 1997, the awards have celebrated outstanding work in healthcare communications, showcasing the very best that our industry [...]

Cannes Lions Health and PR’s (Supporting) Role

Another Cannes Lions is in the rearview. I’m talking about the International Festival of Creativity that recognizes excellence in the marketing communications industry—not the glitzy Cannes Film [...]

Keep Your Clients Close, and the Media Closer

Pitching the media a client story is one of the most important, albeit most challenging roles facing a public relations professional. Getting a reporter on the phone or via email is easier said [...]