While new technologies bring tremendous promise – and the excitement around tools like ChatGPT and Midjourney is palpable – communication and marketing agencies must be thoughtful and intentional as we use them.
In the weeks and months ahead, we’ll likely see professional services companies integrate artificial intelligence (AI) into their workflows to generate written and visual content. At JPA Health, we believe the use of AI has the potential to enhance productivity, increase efficiency, and even spark creativity. By utilizing these tools to automate simpler tasks, we can free up valuable time and mental energy to focus on solving more complex strategic problems.
While we are confident AI is here to stay and will become a game-changer in our work, we know we must navigate this transformational moment responsibly. The following principles outline how JPA plans to leverage AI.
Key Takeaway
– Transparency is key
– Inclusivity is a must
– Your privacy is our priority
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- Transparency is Key: As AI continues to evolve and become more widespread, we are committed to being transparent about when and how we use these tools. For instance, we may use AI to generate variations or strings of similar copy to save time and resources.
- Inclusivity is a Must: We have observed the limitations of AI when it comes to biased content and health equity. As experts in this field, we are dedicated to ensuring that the content we create resonates with diverse audiences and is designed with equity in mind.
- Your Privacy is Our Priority: We understand that anything put into open-source platforms for these tools could potentially appear elsewhere. We value the confidentiality of the work we do for our clients and will never jeopardize your information by sharing sensitive data.
We encourage you to invest time exploring these novel platforms to gain a deeper understanding of the amazing opportunities they offer.
If you would like more information about these tools and how they can be used in your organization responsibly, please contact us.