Archives

What happens when you take four policy and public affairs professionals from two different parties and ask them what they think the health policy agenda looks like following the 2020 elections? [...]

As definitions of “marketing” continue to change, some healthcare companies are taking the idea of brands as entertainers to especially ambitious levels. According to one of the judges at the [...]

When it comes to mental health communications and reporting, the long game is best. Scientific evidence and careful decision-making lead to better media stories—and better policies—than fear, [...]

Our love affair with carbohydrates is slowly but surely killing us. Bagels, wine, pizza, soda, cereal are staples in American homes. We all have craved sugar and succumbed to its comforting [...]

Working in health communications is challenging. It’s a regulated and traditionally risk-averse industry. The science can be complex and the issues are often serious. On the flip side, working in [...]

2018 once again saw JPA Health sponsoring the Communiqué Awards. Since 1997, the awards have celebrated outstanding work in healthcare communications, showcasing the very best that our industry [...]

Another Cannes Lions is in the rearview. I’m talking about the International Festival of Creativity that recognizes excellence in the marketing communications industry—not the glitzy Cannes Film [...]

Most of the time when an organization seeks a communications partner it’s because they’re requesting support around tactics like media relations, social media or website development. However, one [...]

To drive meaningful change in health in the UK is challenging, as I am sure it is across the world. It requires a clarity of purpose and evidence, a wide range of engaged stakeholders and [...]

Last summer, I attended a PR leadership seminar that asked us to consider “from where will disruption in health come next?” We considered the impact of Uber on taxis and of Netflix on video [...]