Leveraging Communication to Address a Crisis – How “Flatten the Curve” Spread

Communicating public health messages during a pandemic necessitates the ability to reach everyone quickly. This role has traditionally belonged to government leaders, but with so much [...]

2019: The Age of Influencer Relations

Now more than ever, we find ourselves immersed in the captivating, often addictive, world of social media. Every second, 11 new people start using social media, which is about 1 million people [...]

Using data for insights that engage, educate patients

This article is featured in O’Dwyer’s Oct. ’18 Healthcare PR Magazine. We encounter new challenges within the health communications sector nearly every day. Publications across [...]

Where will disruption in health come from? Consumer commodities

Last summer, I attended a PR leadership seminar that asked us to consider “from where will disruption in health come next?” We considered the impact of Uber on taxis and of Netflix on video [...]

The ACA at Five – Messaging Masterclass

As the keynote speaker at a recent Brookings event assessing the Affordable Care Act (ACA) five years later, Andy Slavitt, Acting Administrator for the Centers for Medicare & Medicaid [...]

The Number 1 Rule for Creating Viral Campaigns? Don’t Overthink It.

If you live in the Northeast and are active on social, by now you’ve seen it – a 30-second to 1 minute selfie video that starts with a quick preamble and culminates in the video subject’s [...]

What’s in a Name? The Scoop on Connected Health

Some of the buzzwords surrounding healthcare for 2014, so far: eHealth, telemedicine, wireless health, mobile health. Seeing a trend? While the fancy names and technologies are grabbing the [...]

3 Communications Must-Dos to Weather Google’s Latest Shift

Google has long been the lead in search; however, professional communications consultants continue to be bewildered by it. Planning content that is “on message” that also performs [...]

5 Award-Winning Tips to Grow Your Online Traffic

JPA Health took home top honors this year at the 2013 PRNews Platinum PR Awards in the category of Online Communications. Our work to support the Melanoma Research Foundation (MRF) has increased [...]

What’s Crawling Around in My Op-Ed? The Deal with Hyperlinked Ads

Has your op-ed been hijacked by creepy crawlers? When contributing content to certain websites it may appear so. More and more we are seeing hyperlinked ads embedded into the online text, even if [...]

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