Leveraging Communication to Address a Crisis – How “Flatten the Curve” Spread

Communicating public health messages during a pandemic necessitates the ability to reach everyone quickly. This role has traditionally belonged to government leaders, but with so much [...]

2019: The Age of Influencer Relations

Now more than ever, we find ourselves immersed in the captivating, often addictive, world of social media. Every second, 11 new people start using social media, which is about 1 million people [...]

Using data for insights that engage, educate patients

This article is featured in O’Dwyer’s Oct. ’18 Healthcare PR Magazine. We encounter new challenges within the health communications sector nearly every day. Publications across [...]

Where will disruption in health come from? Consumer commodities

Last summer, I attended a PR leadership seminar that asked us to consider “from where will disruption in health come next?” We considered the impact of Uber on taxis and of Netflix on video [...]

Wanted: The Comments Section, Dead or Alive

Where did all the comments go? It’s time for communications professionals to talk about the evolution of the “Comments” section on news and other outlets. WIRED elaborated on this recently: The [...]

3 Ways to Securely Share Information Online

2014 was the year of the breach. The Home Depot data breach of 56 million credit card numbers. The Sony Pictures email breach involving personal information about employees and their families. [...]

The ACA at Five – Messaging Masterclass

As the keynote speaker at a recent Brookings event assessing the Affordable Care Act (ACA) five years later, Andy Slavitt, Acting Administrator for the Centers for Medicare & Medicaid [...]

Emotionally Connecting With Your Audience Through Video

Did you know that viewers are up to 85% more likely to purchase a product or donate to a cause after watching a video than those who don’t? That’s an impressive number! Everyone loves a good [...]

The Number 1 Rule for Creating Viral Campaigns? Don’t Overthink It.

If you live in the Northeast and are active on social, by now you’ve seen it – a 30-second to 1 minute selfie video that starts with a quick preamble and culminates in the video subject’s [...]

What’s in a Name? The Scoop on Connected Health

Some of the buzzwords surrounding healthcare for 2014, so far: eHealth, telemedicine, wireless health, mobile health. Seeing a trend? While the fancy names and technologies are grabbing the [...]

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