Now more than ever, we find ourselves immersed in the captivating, often addictive, world of social media. Every second, 11 new people start using social media, which is about 1 million people [...]
Two new studies came out this week leveraging data from social media to understand the larger media landscape around politics. As health communicators, these studies provide approaches that can [...]
With the authorization of $1.8 billion in funding for the Cancer Moonshot over 7 years, we’ve seen both hope and hype around how we accelerate cancer research to make more treatments available to [...]
Communicators often debate the value of awareness campaigns, with discussions around what they are trying to achieve, what awareness actually means, and whether awareness is measurable. One [...]
July 2013 – JPA has been accepted to the Council of Public Relations Firms, joining some of the country’s leading public relations agencies. Admission to the Council is indicative of JPA’s [...]
Do you know a fantastic non-profit organization that would benefit from pro-bono communications services from seasoned public relations professionals? Today, JPA’s Boston office launched a [...]
The patient safety movement recorded a big win last week – and it took the collective effort of all the major influencers to make it happen. A national program designed to reduce bloodstream [...]
Whether looking for a life partner or an organization to partner with to reach key audiences, data is playing an increasing role. So, can data help you find your match? Yesterday’s New York Times [...]
In October, the Public Relations Society of America (PRSA) launched a long-overdue campaign to “modernize the definition of public relations.” The organization has received more than 1,000 [...]
Recently, representatives of leading pharmaceutical companies gathered in London at the 2011 Pharma MedComms World conference to discuss major challenges in conducting medical communications in [...]