2019: The Age of Influencer Relations

Now more than ever, we find ourselves immersed in the captivating, often addictive, world of social media. Every second, 11 new people start using social media, which is about 1 million people [...]

Understanding and Impacting the Media Landscape

Two new studies came out this week leveraging data from social media to understand the larger media landscape around politics.  As health communicators, these studies provide approaches that can [...]

6 Challenges We Uncovered from Liz Szabo’s #CancerHype Twitter Chat

With the authorization of $1.8 billion in funding for the Cancer Moonshot over 7 years, we’ve seen both hope and hype around how we accelerate cancer research to make more treatments available to [...]

From Awareness To Action

Communicators often debate the value of awareness campaigns, with discussions around what they are trying to achieve, what awareness actually means, and whether awareness is measurable. One [...]

Agency Joins Council of PR Firms

July 2013 – JPA has been accepted to the Council of Public Relations Firms, joining some of the country’s leading public relations agencies. Admission to the Council is indicative of JPA’s [...]

Help JPA Identify an Innovative Massachusetts Non-Profit to Receive Pro-Bono Services

Do you know a fantastic non-profit organization that would benefit from pro-bono communications services from seasoned public relations professionals?  Today, JPA’s Boston office launched a [...]

A Look at the Patient Safety Influencers

The patient safety movement recorded a big win last week – and it took the collective effort of all the major influencers to make it happen. A national program designed to reduce bloodstream [...]

Meet Your Match

Whether looking for a life partner or an organization to partner with to reach key audiences, data is playing an increasing role. So, can data help you find your match? Yesterday’s New York Times [...]

Redefining Public Relations

In October, the Public Relations Society of America (PRSA) launched a long-overdue campaign to “modernize the definition of public relations.” The organization has received more than 1,000 [...]

Pharma and Patient Communication

Recently, representatives of leading pharmaceutical companies gathered in London at the 2011 Pharma MedComms World conference to discuss major challenges in conducting medical communications in [...]

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