PR Strategy

While the health industry continues its transformation toward new technology models and exploring the future of patient care, as PR pros we must also consider what the media trends are that [...]

We asked our practice leads from across the agency to share – in 23 words or less – what is something new in the healthcare PR and marketing landscape that they expect to see in 2023? Here is [...]

Recently the news outlet, Axios, declared “CEOs are the 4th branch of government” due to the swift response by many companies to the January 6th attack on the U.S. Capitol. What’s more, around [...]

“Good words are worth much, and cost little.” – George Herbert As communications professionals, we all know how much words matter. Raise your hand if you have recently spent way too long noodling [...]

News that the United Kingdom, along with Albania, the Czech Republic and Greece, have lost their measles-free status is deeply troubling, but not surprising.  Trust in and uptake of vaccines in [...]

When trying to determine what to do with my life, I knew that I wanted to help people, as most millennials do. However, there was a problem. What could I do to make a difference? I wasn’t good at [...]

As definitions of “marketing” continue to change, some healthcare companies are taking the idea of brands as entertainers to especially ambitious levels. According to one of the judges at the [...]

As health communicators, who we reach and how we reach them is one of the most important components to the success of any campaign. We can develop the most compelling message, wrapped in the most [...]

As we near the 2019 mid-term elections, pundits and prognosticators are focusing on what the make-up of Congress will look like in 2019 and what it means for President Trump’s agenda. Yet, for [...]

While JPA has been building our health communications influence data for more than ten years, today we rebranded that effort as Gretel®. GRETEL builds on what was the JPA Profiler (now GRETEL [...]