Be The Match donor sharing story on national television

Be The Match: How JPA Health Elevated Awareness of Donor Stories on National Television

In partnership with Be The Match, a leader in bone marrow transplantation, JPA told the stories of multiple patients and donors through a wide array of local and national media platforms, all synchronized with Good Morning America’s special coverage commemorating the 10th anniversary of Robin Roberts’ transplant.


The Impact


potential donors
registered with 
Be The Match





The Challenge

For patients diagnosed with leukemia, lymphoma and other life-threatening diseases, a bone marrow or cord blood transplant may be their best or only hope for a cure. Yet 70% of patients who need a transplant do not have a fully matched donor in their family. 

Our Approach

As part of our support for Good Morning America’s “One Match, Second Chance” campaign, JPA Health and Be the Match worked together to educate consumers about the importance of registering to be a bone marrow donor.

The Solution

In just two weeks, JPA Health worked with multiple reporters, producers, and patients/donors to align on unique stories for each market in time for the Good Morning America event.

In addition to quickly securing nationwide coverage, JPA Health also helped arrange a donor drive in Los Angeles to generate media coverage, which resulted in a series of multiple live stories on top-ranked KABC-TV (ABC affiliate in Los Angeles). 

Related Work

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