Glaukos: How JPA Drove a Surge in Glaucoma Patient Engagement
The Impact
307% increase
in brand website views
45% engagement
rate with sign-ups, downloads, Find-a-Doctor tool
78,000 unique website visitors in the first 3 months
The Challenge
Prescription eye drops are the most common treatment for managing the high eye pressure associated with glaucoma. Though effective when used as directed, prescription eye drops can cause compliance and adherence challenges; many people forget to take their drops, have difficulty getting drops in the eye, or experience uncomfortable side effects like redness, burning, and stinging.
Glaukos’s implant changed the treatment landscape by delivering prescription medication directly into the eye, helping control eye pressure without the challenges of prescription eye drops. However, most people didn’t know a therapy like this had existed—let alone that it had the potential to eliminate their need of prescription eye drops.
Our Approach
The Solution
JPA designed and developed the new brand website, highlighting the benefits of their treatment over prescription eye drops through engaging, clickable content. Site visitors are encouraged to stay connected and find a doctor near them to discuss the treatment.
Branded digital and print media featuring the eyeball characters drove awareness and engagement, encouraging potential patients to speak to their eye doctor about treatment. Multichannel communications ensured a consistent message across touchpoints, reaching patients everywhere—from the ophthalmologists’ office to social media to search.