Christina Zurla Joins JPA Health as Senior Vice President

Washington, D.C., August 9, 2021 – JPA Health, a full-service, wholly integrated health communications firm, announced today the addition of Christina Zurla to the Washington, D.C. office as a senior vice president (SVP). Recently named PR Week’s 40 under 40, Zurla brings nearly 20 years of experience leading federal health communications and media campaigns addressing some of our nation’s most critical issues, such as the opioid overdose epidemic, heart disease, HIV/AIDS, and suicide, among others. 

In her role at JPA, Zurla will build upon the agency’s recent approval as a GSA Schedule contractor to help grow its federal health communications work, including overseeing strategic partnerships and teaming opportunities to support federal health contracts.

“Christina has a proven track-record developing award-winning communications and behavior change campaigns while managing the complexities of federal government contracts,” said Carrie Jones, principal of JPA Health. “We are excited to expand our footprint in the federal health space and are delighted to have Christina dedicated to this worthy effort.”

Prior to joining JPA, Zurla worked at globally recognized firms such as Porter Novelli, Gallup, ICF, and the Pew Charitable Trusts, among others. Her portfolio includes developing the Emmy-award winning “Rx Awareness” campaign for the Centers for Disease Control and Prevention (CDC) as well as the Congressionally-mandated “Talk. They Hear You.” underage drinking prevention national media campaign for the Substance Abuse and Mental Health Services Administration. A longtime Washingtonian, Zurla lives with her family on Capitol Hill. 

About JPA Health

JPA Health is an award-winning independent, full-service agency established in 2007. With three offices in the U.S. and UK, our staff of more than 80 employees specializes in marketing, public relations and advocacy services. We are a leader in designing health campaigns that drive change and deliver measurable results. At JPA, we share our clients’ commitment to making people healthier and this ideology inspires our work. Our exclusive focus on health means that we can offer our clients the experience and perspective to deliver results. Learn more at

Related Insights


Got questions? We can help!