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The majority of healthcare campaigns today have a number of quantifiable, and often very clinical objectives – increase diagnosis, increase survival rates, increase funds for research… However, [...]

If you’ve heard of Kickstarter, it’s probably because of creative projects; for example, the addictive podcast Serial’s campaign to fund a second season of episodic true crime documentary. Though [...]

Research shows that private health firms are on course to win more than £9bn of NHS contracts to look after patients as a result of the Coalition’s ramping up of competition in health service, [...]

Did you know that viewers are up to 85% more likely to purchase a product or donate to a cause after watching a video than those who don’t? That’s an impressive number! Everyone loves a good [...]