Health Brands Entertain with Heart

As definitions of “marketing” continue to change, some healthcare companies are taking the idea of brands as entertainers to especially ambitious levels. According to one of the judges at the [...]

Storytelling Through Infographics

Our brains are hardwired to receive information through stories. Since the dawn of recorded history, we’ve turned to visual representations to help us tell them. From cave paintings to [...]

Finding a Happy Balance for the Medium

When you have something to say, whether a formal declaration or casual shoutout, knowing the purpose of your words is fairly intuitive. What’s tougher, sometimes, is finding the right place for [...]

UK Post-Election Brief

British Politics is going through an uncertain period. Britain faces multiple challenges in the coming months, all of which could shift the business and political climate. 1. Both of the main [...]

The State of Fitness Wearables in 2017

As the weather begins to warm and the snow covering New England gives way to slush and puddles, it’s clear that the spring of 2017 is upon us. As a Boston native, I’ll trade my snow boots in for [...]


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Case Study: Stakeholder Engagement

Overview: Bacterial vaginosis (BV) is the most common vaginal infection in women ages 15-44; however, it is often misdiagnosed and mistreated by health care providers. Our client, working to [...]