Wanted: The Comments Section, Dead or Alive
Where did all the comments go? It’s time for communications professionals to talk about the evolution of the “Comments” section on news and other outlets. WIRED elaborated on this recently: The [...]
3 Ways to Securely Share Information Online
2014 was the year of the breach. The Home Depot data breach of 56 million credit card numbers. The Sony Pictures email breach involving personal information about employees and their families. [...]
By JPA London
In Crisis Communications, Digital Media, Government Relations, Media Relations, PR Strategy, Reputation Management, Social Media, Stakeholder Engagement
Posted Pre-election Purdah: What it means for Comms professionals
The term ‘purdah’ has come into popular use across central and local government to describe the period of time immediately before elections when specific restrictions on communications activity [...]
The Power of a Simple Message: Driving Compassion in Healthcare
The majority of healthcare campaigns today have a number of quantifiable, and often very clinical objectives – increase diagnosis, increase survival rates, increase funds for research… However, [...]
Emotionally Connecting With Your Audience Through Video
Did you know that viewers are up to 85% more likely to purchase a product or donate to a cause after watching a video than those who don’t? That’s an impressive number! Everyone loves a good [...]
