Wanted: The Comments Section, Dead or Alive

Where did all the comments go? It’s time for communications professionals to talk about the evolution of the “Comments” section on news and other outlets. WIRED elaborated on this recently: The [...]

3 Ways to Securely Share Information Online

2014 was the year of the breach. The Home Depot data breach of 56 million credit card numbers. The Sony Pictures email breach involving personal information about employees and their families. [...]

Pre-election Purdah: What it means for Comms professionals

The term ‘purdah’ has come into popular use across central and local government to describe the period of time immediately before elections when specific restrictions on communications activity [...]

The Power of a Simple Message: Driving Compassion in Healthcare

The majority of healthcare campaigns today have a number of quantifiable, and often very clinical objectives – increase diagnosis, increase survival rates, increase funds for research… However, [...]

Emotionally Connecting With Your Audience Through Video

Did you know that viewers are up to 85% more likely to purchase a product or donate to a cause after watching a video than those who don’t? That’s an impressive number! Everyone loves a good [...]