Health Brands Entertain with Heart
As definitions of “marketing” continue to change, some healthcare companies are taking the idea of brands as entertainers to especially ambitious levels. According to one of the judges at the [...]
Storytelling Through Infographics
Our brains are hardwired to receive information through stories. Since the dawn of recorded history, we’ve turned to visual representations to help us tell them. From cave paintings to [...]
Finding a Happy Balance for the Medium
When you have something to say, whether a formal declaration or casual shoutout, knowing the purpose of your words is fairly intuitive. What’s tougher, sometimes, is finding the right place for [...]
Atypical Storytelling
As storytellers in the health field, we tend to focus on “the typical patient” when bringing a new topic to light in the media. Take for example eating disorders. In most articles, you hear about [...]
Bridging to Better Health Science Communication
PR professionals, as influential bridges between scientists and media, must also be active partners in improving the quality of health coverage. Our health communications work at JPA occasionally [...]
By JPA London
In Advocacy Relations, Media Relations, PR Strategy, Social Media, Uncategorized @en-gb, Women’s Health
Posted JPA Gets in Step
According to the British Heart Foundation and the Get Britain Standing group, which has launched a campaign called On Your Feet Britain, office workers in the UK spend less than 30 minutes on [...]
By JPA London
In Crisis Communications, Digital Media, Government Relations, Media Relations, PR Strategy, Reputation Management, Social Media, Stakeholder Engagement
Posted Pre-election Purdah: What it means for Comms professionals
The term ‘purdah’ has come into popular use across central and local government to describe the period of time immediately before elections when specific restrictions on communications activity [...]
