As definitions of “marketing” continue to change, some healthcare companies are taking the idea of brands as entertainers to especially ambitious levels. According to one of the judges at the [...]
Our brains are hardwired to receive information through stories. Since the dawn of recorded history, we’ve turned to visual representations to help us tell them. From cave paintings to [...]
When you have something to say, whether a formal declaration or casual shoutout, knowing the purpose of your words is fairly intuitive. What’s tougher, sometimes, is finding the right place for [...]
As storytellers in the health field, we tend to focus on “the typical patient” when bringing a new topic to light in the media. Take for example eating disorders. In most articles, you hear about [...]
PR professionals, as influential bridges between scientists and media, must also be active partners in improving the quality of health coverage. Our health communications work at JPA occasionally [...]
According to the British Heart Foundation and the Get Britain Standing group, which has launched a campaign called On Your Feet Britain, office workers in the UK spend less than 30 minutes on [...]
The term ‘purdah’ has come into popular use across central and local government to describe the period of time immediately before elections when specific restrictions on communications activity [...]