Harnessing the Power of Earned Media
Traditional media remains a major influencer in today’s world and is a powerful way to distribute your message to key audiences. JPA designs and implements a full range of strategic, results-focused media campaigns and services.
We have a strong track record of generating positive media coverage, through carefully cultivated relationships with journalists at national and regional newspapers, magazines, TV stations, radio stations, and online publications, as well as trade outlets. We complement this earned media with the right mix of owned, paid and shared media.
JPA’s team leverages the over 10,000 media outlets in GRETEL® Media and the over 18,000 journalists to help our clients reach their targeted audiences. The same data are used to prioritize media clipping and measure results.
Additionally, we use a proven method to help you prepare for and rapidly respond to issues and crisis situations.
- Operational news bureau
- Thought leadership
- Multi-media content
- Event planning and production
- Analyst relations
- Data publicity, medical meeting support
- Product approvals and launches
- Product life-cycle communications
- Disease awareness and educational programs
- Media training
- Multicultural outreach
- Events management
- Broadcast campaigns
- Crisis communications and issues management