WASHINGTON, D.C., October 25, 2021 – JPA Health, a full-service, independent marketing and communications agency, announced today the addition of Kelly McNeil to its Boston office as a senior vice president (SVP). McNeil brings over 20 years of health marketing experience leading award-winning interdisciplinary teams across the life sciences, pharmaceutical, wellness and medical device sectors, among others.
In her role at JPA Health, McNeil will be leading the firm’s brand marketing efforts for the Life Science practice and supporting the firm’s growth across the biotechnology, pharmaceutical, medical devices, and health tech and diagnostics sectors.
“Boston continues to be an essential market for health innovation and our award-winning unbranded disease education and brand creative campaigns are driving rapid growth for the firm,” said Carrie Jones, principal of JPA Health. “Kelly will deliver enormous value to our clients and team with her marketing acumen, including broad experience launching new and expanding existing brands across the life sciences sector. We are thrilled to welcome her to the team.”
Prior to joining JPA, McNeil worked at precisioneffect, MERGE|Boston and Copernicus, leading large-scale AOR relationships and launch and expansion marketing initiatives for such organizations as Alnylam, Takeda, Biogen, Pfizer, UCB and Boston Scientific. In addition to her agency roles, she is a founding partner of Kindling: A Strategic Marketing Think Tank, an incubator of strategy, marketing and business development services for entrepreneurial ventures, and also a founding partner of In the Bag/Cry for Dawn Productions, an entertainment event production and public relations company.
“In the current healthcare climate, having a robust, insightful and carefully crafted marketing strategy is more important than ever before to build genuine credibility and authentic connections with medical professionals and patients,” said McNeil. “I am very excited to join this remarkable team at JPA and further expand the agency’s brand creative, digital marketing and advertising capability.”
About JPA Health
JPA Health is an award-winning independent, full-service agency established in 2007. With offices in the U.S. and UK, the agency provides marketing, public relations and advocacy services. JPA Health recently was awarded MM&M Midsize Healthcare Agency of the Year, 2021. The firm is a leader in the health sector for its award-winning work designing health campaigns that drive change and deliver measurable results. The JPA Health team is passionate about helping people live healthier lives. To learn more, visit www.jpa.com.