As media have evolved, so has our approach to earning headlines and share of voice. JPA Health works across the health sector, with offices in Washington, DC, Boston and London.
Visibility Through Public Relations
JPA Health is a global, full-service health communications and public relations agency. We work across the health industry, with offices in Washington, DC, Boston and London.
Traditional media remains a major influencer in today’s world. It is a powerful way to reach both mass and targeted audiences. Our campaigns begin with setting a foundation that identifies what sets clients apart from the competition to build an impactful and integrated communications program to achieve their goals.
We begin by understanding key audiences, with help from our proprietary tool, Gretel®. With this best-in-class tool, JPA Health can isolate specific influencers to see who is driving conversations on specific topics and what media outlets reach these thought leaders. This approach for influencer engagement ensures a comprehensive look across audiences, engaging media, advocates and experts to build engagement with a brand or cause. It really works.
Our core public relations services include:
- Corporate affairs
- CSR & reputation
- Thought leadership
- Product communications
- Social media
- Crisis management
- Internal communications
- Change management
Communicating health messages in today’s media environment is increasingly difficult, with the number of full-time reporters dwindling, and breaking news consuming the healthcare conversation. The demand on journalists today is to produce copy for news pages or broadcast, as well as blog posts, Twitter feeds, video, and photography for multiple platforms all owned by the same news organization.
The result is an increasing reticence to take on stories, no matter how worthy, unless they involve controversy, scandal or celebrity. Our job is to break through this logjam and deliver results.
Our public relations, marketing and advocacy specialists synchronize insights, ideas and incredible execution for results that impress. Our exclusive focus is health.
We work across earned, shared, owned and paid media to effectively tell your story. Our team navigates regulatory nuances to meaningfully engage audiences.
JPA Health has worked with leading clients across the health industry, representing clients in pharmaceutical, biotech, medical device, health technology, providers and health systems, non-profit organizations, professional societies, coalitions and the U.S. federal government. Our expertise covers most treatment areas, markets and regulatory environments. Learn more.
JPA Health is has a proven track record for delivering results – on time and on budget. Our strongest metric is client satisfaction.
People are the heart of JPA Health. Our team works in sync across the globe to help our clients do great things.