Integrating Strategic Insights Into Every Program
JPA Lab’s research services are focused on supporting the full life cycle of communications programs, from conception through close.
Insights from both custom research and GRETEL®, our proprietary tool for understanding conversations and identifying influencers, are combined with JPA staff expertise to develop winning strategies for our clients.
Ongoing campaigns are benchmarked, measured and optimized with message testing, audiences reached reports and other tools, including custom dashboards, that assist in fine tuning campaigns.
Finally, our share of voice (SOV) and results reports measure communications accomplishments against pre-identified metrics and key performance indicators.
- Digital Reporting – Web and Social Analytics
- Message Testing
- Survey Research
- Online Dashboards
- Custom Research