Samantha Cranko, Senior Vice President, New York, NY

Samantha has been telling complicated scientific stories for decades, finding the essential insights and emotional connections that breakthrough for life science audiences. Her strategic approach has helped biotech, pharmaceutical, device and diagnostic companies of all sizes and stages to achieve their communication goals. With experience across the product lifecycle, and in diverse therapeutic categories, she has honed her ability to assess the needs of multiple audiences and develop media strategies that inspire healthy change.