AVIBELA: How JPA Health Launched a Global Online Hub for a Low-Cost IUD

JPA Health worked with Medicines360, a nonprofit pharmaceutical organization, to develop the global product website for AVIBELATM, a low-cost hormonal IUD contraceptive.


The Impact

1,623 users

and 2300+
page views
the first month
after launch


in multiple

45% of users

came from key markets
in Kenya, Panama,
and China

The Challenge

Women lack information about long-acting reversible contraceptives in low-income areas in Africa, South and Southeast Asia, Central America, and the Caribbean. 

Our Approach

To close the IUD information gap, we developed a web portal tailored for and strategically marketed to reach women in these key markets. The portal was informed by research among patients in our key target markets and designed to meet their stated need for practical and solution-oriented information to close the access gap.

The Solution

In less than 6 weeks, JPA Health developed and launched Avibela.com. The site effectively explains IUDs, highlights AVIBELA product characteristics, describes how and where to get the product, and even offers training resources for HCPs. This website exceeded anticipated interest soon after launch and continues to drive demand as Medicines360 continues its work expanding global access.

Related Work

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