#ForThemForUs: How JPA Health Amplified Awareness of Zoonotic Diseases
In recognition of World Rabies Day, JPA Health set out to inspire global action through the #ForThemForUs campaign, supporting the World Health Organization’s goal of zero dog-mediated human deaths by 2030.
Each year an estimated 59,000 people die from rabies, nearly all caused by dog bites. This is due to low rates of canine vaccination in rabies-endemic areas and a lack of awareness about the disease.
Knowing protecting dogs from rabies also means protecting humans, JPA Health created #ForThemForUs. The campaign tapped into humans’ love of dogs to drive understanding of how protecting dogs from rabies protects us all.
#ForThemForUs was turned into a comprehensive toolkit for 50+ markets around the world to use in their local communities, including infographics, videos, media materials, digital ads, email and social graphics and thank you cards.
To reach the U.S. public, we published a mat release educating dog owners on the importance of ensuring their pets’ vaccines are up to date. We also tapped into the power of social media by working with one dog and two veterinarian influencers to raise awareness.