White House Conference: How JPA Health Positioned Kroger Health for Leadership
JPA Health helped positioned Kroger Health as an industry leader at the White House Conference on Hunger, Nutrition and Health, at the center of the conversation on improving America’s relationship with food.
The Impact
16 industry
leaders joined
closed-door
roundtable
Direct
communication
to 24,000
stakeholders
87,000
potential
audience
reach
The Challenge
Millions of Americans are affected by food insecurity and diet-related diseases. Kroger Health had one month to seize a leadership position on the issue during the White House Conference on Hunger, Nutrition, and Health.
Our Approach
JPA Health developed a multi-faceted approach to capitalize on the one-day event: a roundtable discussion with industry leaders, a conference watch party, news and social media outreach, and a strategic thought leadership plan for Kroger executives to continue the conversation online.
The Solution
In conjunction with the White House Conference, JPA Health executed an industry roundtable with key leaders who discussed solutions for hunger, nutrition and diet-related chronic disease. We hosted a public-facing White House Conference Watch Party on X (formerly Twitter) and a Zoom Webinar, with over 24,000 attendees invited. Additionally, real-time content posted on Kroger Health social media channels helped elevate awareness, reaching over 87,000 people.
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