Vital Signs: How JPA Health Shined a Spotlight to Reduce Physician Suicide
Physicians have one of the highest suicide rates of any profession. In collaboration with The Physicians Foundation, JPA Health raised greater awareness of the physician suicide epidemic and equipped physicians with essential tools to prioritize their well-being.
The Impact
6,000+
social media
posts
23.5K
engagements
24.7M
reach
The Challenge
An estimated one million Americans lose their physician to suicide each year. The Physicians Foundation sought to raise awareness of the challenges facing physicians in order to make their voices heard and stem the suicide epidemic.
Our Approach
Leading up to and on National Physicians Suicide Awareness Day, JPA Health each year activated medical associations to engage via social media and online, while keeping available resources actionable and relevant. Recently, JPA Health was tasked with highlighting success stories on organizations that have implemented various wellbeing programs and initiatives.
The Solution
#NPSADay also gained 54 new supporting organizations in just one year, bringing the total to 108 supporting organizations. These organizations reached more than 700,000 people through their own newsletters, press releases and events highlighting #NPSADay and available resources.
