JPA is a fully integrated advertising, marketing, branding and creative agency for clients ranging from emerging biotechs to established pharmaceutical companies.
Building Brands and Creative Campaigns
As marketing and advertising agency, we provide strategic insight and campaign development, branding, digital and integrated communications for clients ranging from emerging biotechs to established pharmaceutical companies.
We are talented brand builders with a proven process for developing creative that generates attention and garners results. Our proprietary Gretel™. insight engine helps us uncover customer and market insights to inform our strategic brand building process. We use these insights to craft marketing plans and creative marketing campaigns that deliver on the strategy and inform tactical execution.
We are experts in flawless implementation and in-depth measurement. As a data-driven agency, we track everything and can optimize quickly.
A centerpiece of our marketing capability is JPA Labs, which offers best-in-class creative services, including concept developing, design, digital and video production. The team includes big-thinking creatives, forward-looking designers, in-the-know social media strategists and in-the-weeds research and data gurus. They work side-by-side with the account team to ensure a client’s identity is clear, resonates with the intended audience and is conveyed seamlessly online and off.
Our core marketing services include:
- Brand strategy/strategic planning
- Creative concept/content
- Brand identity
- Messaging/positioning
- Video production
- Website design
- SEO/SEM
We continually track and measure marketing campaigns in every way possible: impressions, UVPM and sentiment in media; likes/shares in social media; reviews/comments in Google; website referral traffic via UTM codes for partner posts; CPC and CTR for digital ads; pixels for actions taken on clients’ websites; and foot traffic through the door. We track all of this in a custom dashboard giving clients constant access to how campaigns are performing.
approach
We are an experienced team of marketing professionals who work exclusively within the health space. Armed with strategic insights that lead to big ideas, we develop integrated campaigns targeted at those stakeholders who drive change.
solutions
In a highly-regulated health communications environment, we can effectively engage patients the right way and with impressive results. As a full-service agency, we work across a variety of channels – earned, shared, owned and paid – to effectively tell your story.
clients
JPA has worked with leading clients across the healthcare industry, representing clients in pharmaceuticals, biotechnology, medical devices, health technology, non-profit associations, providers and payers, coalitions and the U.S. Federal Government. Our expertise covers most treatment areas, markets and regulatory environments. Learn more.
results
Ten years in, we are helping our clients transform healthcare. JPA is building a legacy in health marketing by delivering strategies and tactics that work.
culture
People are the heart of JPA. Our focus on health means every member of the team is passionate about helping our clients better serve their patients.
