Strategic Communications to Change Behaviors

jpa wb public health practice

Our Public Health Practice supports organizations and government agencies seeking to prevent disease, reduce health disparities and improve the overall health of people and communities. At JPA Health, we believe in the power of evidence-based, audience-centric and culturally appropriate communications to improve population health and promote health equity.

Our exclusive focus on health means that associations, foundations, government agencies and nonprofits can count on a team with experience and perspective to deliver results. We deliver behavior change communications that improve people’s lives through public health education, health care professional support and community engagement.

Integration that Works: Public Health Communication

Our specialty is connect’ability. Our team synchronizes insights, ideas and incredible execution. We believe in the power of storytelling to clarify complexity, capture imaginations, shift mindsets and change behaviors.

  • Research: We use issue and audience data—combined with influencer data from our proprietary research platform
    GRETEL®—to inform strategy and messaging, monitor results and measure impact.
  • Creativity: Strategists, media experts and in-house creative team collaborate to develop creative solutions, campaign concepts & content, and materials across in-person, digital, broadcast and print channels.
  • Engagement: We apply public relations and marketing expertise to inform strategically selected public health education activities across earned, owned, shared, paid and community channels.

We Bring It Together: Examples of Our Work

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Promoting Healthy Behaviors to Combat Melanoma

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Disrupting Early Onset Breast Cancer Risk Stereotypes

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Mobilizing the Medical Community to Put an End to Physician Suicide


Tackling Diabetes with Black Communities


Read more about why you should work with our public health practice.


Check out our government services information.


Let’s talk about how we can work together.

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