Unlocking Evidence. Powering Impact.
At JPA Health, our AI & Research Solutions (AIRS) team is redefining health innovation by combining rigorous evidence-based methodologies with advanced artificial intelligence. We don’t just analyze data — we create it, using primary market research to uncover what truly motivates healthcare audiences and leveraging AI to integrate these findings with existing research on audiences, competitors, and the broader landscape.
Our Evidence-Based Approach
Primary Research That Fuels Results
We believe the foundation of effective health communication is robust, real-world evidence. Our team designs and executes comprehensive market research — using both quantitative and qualitative methods — to generate deep insight. Whether through focus groups, in-depth interviews, online discussion boards, or multi-modal surveys, we deliver actionable data that informs every aspect of our clients’ strategies.
AI-Driven Integration of Insights
Our proprietary AI engine, GRETEL® , takes this research further. GRETEL® seamlessly synthesizes primary research findings with existing data sources — including competitor analysis, audience segmentation, and online conversation — to provide a holistic view of specific markets and market segments. This integration ensures that every recommendation is grounded in context and insight, not guesswork.
GRETEL® is more than an AI tool — it’s the bridge between insights and execution. By aligning research findings with each client’s unique brand voice, style guidelines, and documented best practices, GRETEL® ensures that every deliverable is data-driven, on-brand and strategically sound. The result? Messages that resonate, campaigns that perform, and brands that lead.
What We Offer
- Market Research
Comprehensive global capabilities for HCPs, patients, payers, and other stakeholders. We employ innovative methodologies to test concepts, messages, and creative approaches. - Real-World Evidence Generation
Actionable insights from real-world data sources support product launches, policy advocacy, and ongoing engagement strategies. - AI-Powered Audience Segmentation
Using GRETEL® , we segment audiences by personality traits and behaviors — enabling hyper-targeted campaigns that drive engagement and outcomes. - Predictive Modeling & Trend Analysis
Stay ahead with predictive analytics that identify at-risk populations, forecast market shifts, and optimize resource allocation.
Every solution is built on validated data, combining new primary research with integrated secondary insights. We prioritize transparency, privacy, and ethical standards in all our work, with an approach that is always tailored — ensuring your communications reflect your brand’s unique strengths and ambitions.
Our Clients
- SAMHSA
- Nobelpharma
- Medicines360
- Top 10 Pharma Company
- Ascendis
Our Expertise
JPA Health is uniquely positioned at the heart of healthcare, partnering with organizations to create lasting impact.
JPA Health guides clients through every step of the healthcare journey, driving meaningful and lasting change.
At JPA Health, we combine industry expertise, creative storytelling, and data-driven strategies—including AI—to deliver solutions that engage, influence, and get results.
