Elevate your reputation and reach the audiences you care most about with targeted earned media efforts. JPA works across the health sector, with offices in Washington, D.C., Boston and London.
Visibility Through Public Relations
JPA is a global, full-service health communications and public relations agency. We work across the health industry, with offices in Washington, D.C., Boston and London.
Traditional media remains a major influencer in today’s world. It is a powerful way to reach both mass and targeted audiences. Our campaigns begin with setting a foundation that identifies what sets clients apart from the competition to build an impactful and integrated communications program to achieve their goals.
We begin by understanding key audiences, with help from our proprietary tool, Gretel™. With this best-in-class tool, JPA can isolate specific influencers to see who is driving conversations on specific topics and what media outlets reach these thought leaders. This approach for influencer engagement ensures a comprehensive look across audiences, engaging media, advocates and experts to build engagement with a brand or cause. It really works.
Our core public relations services include:
- Media strategy and outreach
- Spokesperson preparation
- Earned, owned, shared and paid social media
- Data and regulatory comms
- Issues/crisis management
- Employee engagement
Communicating health messages in today’s media environment is increasingly difficult, with the number of full-time reporters dwindling, and breaking news consuming the healthcare conversation. The demand on journalists today is to produce copy for news pages or broadcast, as well as blog posts, Twitter feeds, video, and photography for multiple platforms all owned by the same news organization.
The result is an increasing reticence to take on stories, no matter how worthy, unless they involve controversy, scandal or celebrity. Our job is to break through this logjam and deliver results.
We are an experienced team of public relations professionals who work exclusively within the health space. Armed with strategic insights that lead to big ideas, we develop integrated campaigns targeted at those stakeholders who drive change.
In a highly-regulated health communications environment, we can effectively engage patients the right way and with impressive results. As a full-service agency, we work across a variety of channels – earned, shared, owned and paid – to effectively tell your story.
JPA has worked with leading clients across the healthcare industry, representing clients in pharmaceuticals, biotechnology, medical devices, health technology, non-profit associations, providers and payers, coalitions and the U.S. Federal Government. Our expertise covers most treatment areas, markets and regulatory environments. Learn more.
Ten years in, we are helping our clients transform healthcare. JPA is building a legacy in health communications, marketing and advocacy by delivering strategies and tactics that work.
People are the heart of JPA. Our focus on health means every member of the team is passionate about helping our clients better serve their patients.