JPA Health provides strategic consulting from our office in London, grounded in deep experience across healthcare communications, marketing and patient engagement.

We help clients deliver success across the European healthcare landscape while staying connected to US and global priorities. From securing access and influencing care pathways to turning global strategies into action, we support clients in making sure their innovations translate into real-world impact for patients and health systems.

Our award-winning team unites disciplines to shape and navigate complex regional healthcare markets around the globe. By bringing together the right specialists at the right time, we make change reality, ensuring patients, healthcare professionals and societies feel the full benefit.

Our team of synced-up specialists brings extensive experience in launching and nurturing healthcare innovation. We shape progress by applying three core principles:

Securing access to innovation is the critical first step toward impact

Long-term, routine access to innovation is built on a foundation of understanding the regulatory, reimbursement and local commissioning frameworks we operate within. But it is only achieved by bringing key parts of the healthcare ecosystem together to recognize value.

Regardless of whether we are working with the European Commission, governments, regulatory and reimbursement bodies, patient groups or professional societies, we place access at the heart of our work – and ignite action that can make it reality.

Areas we work on regularly include:

• European Commission regulatory and clinical evidence frameworks (EMA, JSC and JCA)
• Regional and national guidelines and policy that shape care implementation (ESMO, EASL, EHA, Europe Beating Cancer Plan, NHS Life Science Strategy)
• Reimbursement – planning, communication and issues through HTA appraisals (NICE, HAS, AIFA, AMNOG)
• International and national advocacy – Pan-EU and local advocacy engagement (professional, patient advocacy and community BBV testing networks)
• Challenging inequity – understanding and addressing national and EU-wide inequity and variation in care delivery (HEPP, EU Beating Cancer Plan, NHS England CORE20PLUS5)

Global-to-local engagement fuels success on the ground

From supporting patients and educating HCPs to briefing journalists and engaging senior health leaders, we know what it takes for medical, marketing and communications teams to deliver tangible results on the ground.

By putting affiliate realities first, we shape strategies and tactics that help local teams deliver change. We go further to understand local priorities and limitations and co-create solutions. The result is efficient, impactful and inspired affiliate teams working in harmony with global leadership.

Areas we work regularly on include:

• Affiliate insight: data, research and workshops to distil regional and local priorities (EU 5+, Mid-sized markets, HTA hubs, EMEA alignment)
• Global-to-local strategy development: Strategic and tactical plan development
• Regional best practice sharing: building on learnings around access and patient care (launch cascade excellence)
• Team activation: Events and tactical troubleshooting to accelerate activation of global campaigns and initiatives (regional summits)

Understanding regional nuances builds trust and accelerates impact

We work with an inspiring variety of passionate, vibrant people, communities and health professionals across European and local markets. Our commitment is to never assume one-size fits all, or that one community’s solutions will end another’s hardship.

We go above and beyond to bring real-world insight into our programs from the communities our clients serve.

Areas we work on regularly include:

• Targeting specific communities, from addressing the needs of women with HIV in the UK, to communities with a rare hereditary disease in Portugal
• Mobilizing European patient advocacy expertise, identifying imbalance in metastatic colorectal cancer to challenging testing access in lung cancer
• Collaborating with national health services such as the NHS to deliver campaigns that improve diagnosis for minority communities
• Accessibility and language optimization ensuring patients and HCPs are accurately represented and that materials reflect language and cultural nuances