- Transparency is Key: As AI continues to evolve and become more widespread, we are committed to being transparent about when and how we use these tools. For instance, we may use AI to generate variations or strings of similar copy to save time and resources.
- Inclusivity is a Must: We have observed the limitations of AI when it comes to biased content and health equity. As experts in this field, we are dedicated to ensuring that the content we create resonates with diverse audiences and is designed with equity in mind.
- Your Privacy is Our Priority: We understand that anything put into open-source platforms for these tools could potentially appear elsewhere. We value the confidentiality of the work we do for our clients and will never jeopardize your information by sharing sensitive data.
Dynamic Scientific Communications
At JPA Health, we collaborate with clients to elevate scientific communication for both patients and HCPs, contributing to advancements in medicine and better health outcomes.
As scientific storytellers, we’ve expanded our services to encompass medical communications, establishing ourselves as a comprehensive agency skilled at navigating the intricacies of medical and scientific dialogue. Our team’s proficiency covers various therapeutic areas, notably oncology and rare diseases.
Our expertise spans the entire product lifecycle, crafting client-focused engagements that powerfully support the drug development and commercialization journey—from the bench to the clinic, from physicians to patients.
Our team of professionals excel in handling complex data, transforming it into visually compelling presentations that meet our clients’ communication objectives.
With a global perspective and deep understanding of both the U.S. and European markets, we ensure our solutions are innovative, strategically driven, and clinically pertinent. Our services range from medical affairs strategy and publication planning to scientific communications, KOL advisory boards, and field team training.
Marketing & Advertising
Addition brings together synchronized experts to offer comprehensive predictive analytics, data visualization and AI-driven end-to-end solutions for life sciences, government and non-profit organizations.
Washington, D.C., October 18, 2023 – JPA Health, a global full-service, integrated agency, today announced the acquisition of True North Solutions, Inc., a consulting firm based in Cambridge, Mass. True North specializes in commercial, clinical, and medical affairs, with expertise in digital acceleration and customized predictive analytics, as well as solutions powered by AI and natural language processing. This acquisition, the first for JPA Health, will further expand JPA’s strategic offerings providing end-to-end integrated medical affairs, clinical development, commercial strategy, creative marketing, public relations and patient advocacy solutions to clients.
“Here at JPA Health, we utilize cutting-edge data and analytics technology to uncover valuable insights that fuel our success,” said Carrie Jones, CEO of JPA Health. “The addition of True North Solutions, with its profound expertise in creating custom solutions rooted in data sciences, will help keep our clients ahead of their competition in connecting with target audiences and driving results. We extend a warm welcome to the entire True North team, individuals who share our passion for helping people live healthier lives.”
True North Solutions, led by founder Colin Baughman, was founded in 2016. The company has led projects spanning dozens of therapeutic areas, including CNS, oncology, infectious diseases and rare diseases for many of the largest pharmaceutical companies globally. True North focuses on eight key areas: brand strategy, healthcare professional and patient experience, launch excellence, medical strategy, performance management, KPIs and evaluation, predictive analytics and visualization, and segmentation and persona modelling. As a Google Cloud partner, True North offers commercial grade AI, predictive and visualization capabilities.
“We are thrilled to become part of the JPA Health team, bringing together our deep expertise in AI-driven data analytics solutions with the scale and expertise of a full-service healthcare agency,” said Baughman. “By taking a creative approach to data analysis, visualization and discovery we dramatically accelerate insight generation for our clients. Whether through claims-based patient geospatial research, adaptive territory design or AI-driven medical insights, we continually test the limits of possibility for our clients. Joining JPA Health presents new opportunities to elevate this work while delivering end-to-end research, marketing and commercialization solutions to our customers.”
Baughman brings more than 20 years of experience in the life science industry with expertise across commercial, medical, market access and clinical development functions. He will join JPA Health as an executive vice president (EVP) based in Boston, Mass. All True North employees, including Baughman, will join JPA Health.
About JPA Health
JPA Health is an award-winning independent, full-service agency established in 2007. With four offices in the U.S. and UK (Washington, D.C., New York, Boston, London), the company provides omnichannel marketing, public relations, and advocacy services. JPA Health recently was awarded PR Daily’s Agency of the Year, 2023 and included in MM+M’s Agency 100. The firm is a leader in the health sector recognized for its work designing health campaigns that drive change and deliver measurable results. The JPA Health team is passionate about helping people live healthier lives. To learn more, visit www.jpa.com
While new technologies bring tremendous promise – and the excitement around tools like ChatGPT and Midjourney is palpable – communication and marketing agencies must be thoughtful and intentional as we use them.
In the weeks and months ahead, we’ll likely see professional services companies integrate artificial intelligence (AI) into their workflows to generate written and visual content. At JPA Health, we believe the use of AI has the potential to enhance productivity, increase efficiency, and even spark creativity. By utilizing these tools to automate simpler tasks, we can free up valuable time and mental energy to focus on solving more complex strategic problems.
While we are confident AI is here to stay and will become a game-changer in our work, we know we must navigate this transformational moment responsibly. The following principles outline how JPA plans to leverage AI.
We encourage you to invest time exploring these novel platforms to gain a deeper understanding of the amazing opportunities they offer.
If you would like more information about these tools and how they can be used in your organization responsibly, please contact us.